Crafting a Bold Brand Experience
The Cannes Lions Festival is the pinnacle of creative marketing communications, bringing together the world’s top brands and most innovative minds. In 2018, I joined Teads just in time to help design their brand presence for this prestigious event.
We developed a cohesive set of assets that spanned digital communications, promotional materials, and spatial design, including an interactive demo wall. From TV screens to event banners, the brand package was designed to be bold, adaptable, and visually consistent across all touch points.
The rollout included initial social media teaser campaign, email marketing, and event invitations along with webinar workshops, as well as POS and event collateral—each element working seamlessly to elevate Teads' presence at Cannes Lions in France.
