“A multi-disciplined specialist with an uncommon skill to bridge both Art Direction & Design”
ART DIRECTOR & DESIGNER
Digital and Physical
+61 412 452 304
brad@nowasabi.com.au
Brad is an experienced designer, keen problem-solver, supportive design mentor and avid people-watcher. He’s spent 10+ years bridging the gap between Art Direction and design – helping clients figure out what they need, then delivering it in spades.
Brad has worked with clients from around the world, in both small and large agencies. His global experience spans across FinTech, health communications, consumer-retail, large events, music media, automotive industry and FMCG. A self-confessed workaholic, Brad has racked up several career highlights. Like working with global media giant, Teads UK, to develop the Cannes Lions events in France. Or being a brand guardian for Toyota Motor Corporation Australia – creating the brand guidelines, and overseeing their application across more than 150 dealerships.
In his spare time, Brad’s putting his broad skillset to work building a startup music platform to change the way we think about monetising music for artists globally. On top of this he is managing the brands; dacxichain.com and wealth99.com for Dacxi; an innovative digital assets & crowdfunding platform.
PROFESSIONAL EXPERIENCE
DACXI CHAIN / WEALTH99
Art Director & Designer
Auckland, NZ
SUMMARY
Develop and maintain the companies creative vision and execute utilising internal & external specialists. Create and manage brand guidelines and apply throughout all marketing communications for both Dacxi Chain and Wealth99 globally. Manage the design studio and its projects from inception to completion ensuring a high standard of visual execution across all touch-points.
KEY EXPERTISE
Worked with CEO, brand managers, and copywriters to create brands Dacxi Chain & Wealth99. Designed and executed marketing campaigns to achieve business goals.
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Successfully managed and implemented multiple creative projects with tight deadlines.
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Established strong relationships with key stakeholders to ensure the successful execution of the company’s creative vision and business strategy.
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Created high-quality visual identities and graphics for all marketing materials, including brand guidelines, stakeholder pitches and presentations, storyboards for video and motion graphics projects, marketing campaigns, internal communications, eBooks, editorials, social media content, and more.
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Led a team of contractors & suppliers including; graphic designers, illustrators, videographers, animators, web developers and product designers to create effective visual identity.
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Produced and managed creative projects from conception to completion.
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Worked with the global marketing and project teams to ensure projects are delivered on time and within budget.
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Collaborated extensively with printers and a range of suppliers to ensure accurate production, meticulous attention to detail, and the highest quality materials for all projects.
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Kept current with industry trends and best practices to ensure the delivery of effective and innovative creative outputs.
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Successfully managed and implemented multiple creative projects with tight deadlines.
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Established strong relationships with key stakeholders to ensure the successful execution of the company’s creative vision and business strategy.
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Created high-quality visual identities and graphics for all marketing materials, including brand guidelines, stakeholder pitches and presentations, storyboards for video and motion graphics projects, marketing campaigns, internal communications, eBooks, editorials, social media content, and more.
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Led a team of contractors & suppliers including; graphic designers, illustrators, videographers, animators, web developers and product designers to create effective visual identity.
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Produced and managed creative projects from conception to completion.
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Worked with the global marketing and project teams to ensure projects are delivered on time and within budget.
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Collaborated extensively with printers and a range of suppliers to ensure accurate production, meticulous attention to detail, and the highest quality materials for all projects.
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Kept current with industry trends and best practices to ensure the delivery of effective and innovative creative outputs.
TEADS
Freelance Designer
London, UK
SUMMARY
Provided visual identity solutions and support for creative teams at head offices in the UK and France. Assisted Sales and Account Directors with presentations and pitch decks for client acquisition and business objectives. Ensured brand consistency across all global marketing communications and events while managing company assets.
KEY EXPERTISE
Working alongside and providing design support for Teads Creative Directors in both the UK and France head offices.
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Collaborated with sales & marketing teams to create unique designs for presentations to help aid in business fundamentals and to sell products & services to clients globally.
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Design solutions for campaigns and projects from start to finish in print, online and events.
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Curate strong relationships with project teams across; France, Germany, Switzerland and Romania, notably with language barriers.
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Provide design support for inhouse tech and product design teams.
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For two consecutive years, I collaborated with creative teams to develop design solutions for the Cannes Lions event in France. My responsibilities included creating digital advertising, PowerPoint presentations, pitches, sales aids, corporate promotions, company image curation, invitations, training event materials, packaging, and apparel.
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Retained business relationship and worked remote in the US for 6 months.
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Collaborated with sales & marketing teams to create unique designs for presentations to help aid in business fundamentals and to sell products & services to clients globally.
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Design solutions for campaigns and projects from start to finish in print, online and events.
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Curate strong relationships with project teams across; France, Germany, Switzerland and Romania, notably with language barriers.
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Provide design support for inhouse tech and product design teams.
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For two consecutive years, I collaborated with creative teams to develop design solutions for the Cannes Lions event in France. My responsibilities included creating digital advertising, PowerPoint presentations, pitches, sales aids, corporate promotions, company image curation, invitations, training event materials, packaging, and apparel.
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Retained business relationship and worked remote in the US for 6 months.
NOWASABI
Freelance Designer
Auckland, NZ / London, UK
SUMMARY
For over 3 years, I freelanced with a diverse range of small and large firms as well as advertising agencies. During this time, I worked on a wide range of projects, including digital and print media, branding, and visual identity. I also developed materials for events, crafted presentations, and executed marketing campaigns. My work extended to creating marketing communications, designing for fast-moving consumer goods (FMCG), producing point-of-sale displays, and developing both indoor and outdoor advertising. This experience allowed me to collaborate with different clients and refine my skills across various aspects of the industry.
BRANDS
Steinlarger, ICE, Speight’s, Little Creatures, Isaac’s Cider, Mac’s, Emerson’s, Panhead, VB, Kirin, Guinness, Corona, Becks, Wither Hills, Quincy, Toohey’s, Iron Jack, Furphy’s, HAHN, Heineken, Barclays Bank, Adidas, Fitbit, Yamaha, Telstra Clear, Kitchen Aid, Coke, Phillip Morris, Sainsbury’s, Westfield, Budweiser, Corona, Nestlé, Hansells.
COMPANIES
Lion, Flight Centre NZ, DDB Remedy, Teads UK, WE-worldwide, Mercieca, Start Design Consulting, Ignis, Portas Agency, SMP (Simpson Mahoney & Prrock, Studio Juice, A Little Bird Agency, Elvis Communications.
DDB REMEDY
Freelance Designer
London, UK
SUMMARY
Initially hired for a pitch and impressing the DDB team, the Creative Director extended my contract for another 6 months. The position was to support the creative associates, sales and marketing teams with campaigns, pitches and sales events.
KEY EXPERTISE
Work closely with copyrighters and creative teams to produce on-brand campaigns. Clients include; Pfizer and Gilead. Projects involved, research, mood boarding and scamping.
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Ensure all design communications are on-brand and executed at pace.
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Develop and retain the highest standard of brand visual identity across all campaign work.
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Develop and maintain design consistency for sales and marketing material. Some of which include; POS, sales presenters, digital advertising, posters, interactive presentations, social media advertising across UK, Germany and the United States.
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Ensure all design communications are on-brand and executed at pace.
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Develop and retain the highest standard of brand visual identity across all campaign work.
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Develop and maintain design consistency for sales and marketing material. Some of which include; POS, sales presenters, digital advertising, posters, interactive presentations, social media advertising across UK, Germany and the United States.
NOWASABI
Freelance Designer
Auckland, NZ
SUMMARY
As a self-employed professional, I dedicated over a year to expanding my network while delivering graphic design solutions to various clients. My design portfolio encompassed; digital banners, email newsletters, magazine ads, posters, promotional materials, apparel, POS displays, shippers, and shelf strips. Notably, I collaborated with clients such as Nestle Skin Health, Mondelez/Oreo, Cadbury, and Sky City Casino.
BRANDPARTNERS LTD
Senior Designer
Auckland, NZ
SUMMARY
During my time at BRANDPARTNERS, I embraced a new area of expertise. Toyota entrusted us with the task of significantly enhancing their brand presence in Australia, a challenge we embraced. Collaborating closely with the Design and Sales Directors, we devised a comprehensive strategy involving auditing, surveying, and redefining Toyota’s retail brand guidelines. As I transitioned into the role of creative co-ordinator, I led a team comprising of; designers, CAD specialists, manufacturers and brand applicators. Our efforts positioned us as the custodians of the Toyota brand, extending its application to over 320 dealerships nationwide. Through this journey, I established myself as the go-to designer for Toyota across Australia.
KEY EXPERTISE
Co-ordinate creative & design for the product and manufacturing teams.
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Develop solutions for way-finding, signage and customer flow.
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Create and maintain Toyota guidelines at retail level.
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Product design and prototyping through to manufacturing.
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Research, design development, prototyping and quality control.
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Design and build manufacturing asset library hub (UI).
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Manage supplier & contractor relationships.
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Briefing, budgeting & quotations where necessary.
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Print pre-press and production management, producing cost effective solutions.
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Build relationships with external advertising companies (Saatchi & Saatchi).
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Develop solutions for way-finding, signage and customer flow.
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Create and maintain Toyota guidelines at retail level.
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Product design and prototyping through to manufacturing.
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Research, design development, prototyping and quality control.
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Design and build manufacturing asset library hub (UI).
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Manage supplier & contractor relationships.
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Briefing, budgeting & quotations where necessary.
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Print pre-press and production management, producing cost effective solutions.
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Build relationships with external advertising companies (Saatchi & Saatchi).
PHASE 3 LTD
Senior Designer
Auckland, NZ
SUMMARY
As a senior designer at Phase 3, I spent over five years crafting and refining packaging solutions for major food and beverage companies in New Zealand. During this time, Phase 3 sponsored the NZ Marketing Awards for four consecutive years, and I was responsible for producing the content and campaign materials for the event. We also sponsored the NZ International Wine Show for two years, where I created campaign materials, wine labels, event environments, and print collateral. This experience ignited my passion for consumer brands.
KEY EXPERTISE
Creative, design & artwork, illustration and print management for FMCG products.
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Collaborate with copyrighters and creative director to facilitate clients needs.
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Support creative director with pitches and liaise with clients where necessary.
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Print pre-press and production management.
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Clients: Goodman Fielder, Hansells, Fairfax Media, NZ International Wine Show, NZ Marketing Magazine.
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Collaborate with copyrighters and creative director to facilitate clients needs.
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Support creative director with pitches and liaise with clients where necessary.
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Print pre-press and production management.
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Clients: Goodman Fielder, Hansells, Fairfax Media, NZ International Wine Show, NZ Marketing Magazine.
MANTISS COMMUNICATIONS LTD
Intermediate Designer
Auckland, NZ
METROMEDIA (OGILVY METRO)
Junior Designer
Auckland, NZ