Meadow: Farm-to-Table Branding
Meadow Restaurant & Bar was created with the local community in mind, combining fresh, seasonal ingredients from the owner’s family farm with expertly crafted cocktails. Positioned in a high-traffic area catering to families by day and professionals by night, Meadow brought a unique farm-to-table concept to Meadowbank.
The brief was to craft a brand centered on this positioning. After competitor research and collaborative sessions with the client, we developed the name "Meadow" to reflect both the location and the farm-driven ethos. The branding combined a royal blue and white palette, aligning the visual identity with the interior décor, while mood boards helped the client visualise the concept.
I designed a versatile logo with a symbol and word mark, adaptable across digital and physical touch points. Collaborating with an illustrator, we integrated hand-drawn botanical sketches of produce into the menus and branding materials. The project’s fulfilment came from working across various disciplines—design, illustration, interior décor, and liaising with city council.
