Visual Identity for the Global Equity Crowdfunding Pioneer
Dacxi Chain is revolutionising the crowdfunding landscape by harnessing the power of blockchain technology to create a global network of interconnected crowdfunding platforms. By breaking down barriers between entrepreneurs and investors, Dacxi Chain enables seamless capital raising and provides entrepreneurs with global exposure to international investors. Investors, in turn, enjoy transparency and access to niche, high-growth opportunities.
As Art Director, I was responsible for defining and executing Dacxi Chain’s visual identity. I led the development of preliminary brand guidelines that brought cohesion and vibrancy to their website, videography, crowdfunding app, eBooks, and reports. The design approach reflected the platform's innovation while ensuring clarity and professionalism across all channels.
The result was a visual identity that not only supported Dacxi Chain’s mission to transform the crowdfunding ecosystem but also enhanced the user experience for entrepreneurs, investors, and crowdfunding partners alike.
