Redefining Brandpartners
When I joined Brandpartners, the company was undergoing a major transformation—new offices, a shift in business strategy, and a merger with their sister company. The brief: to create a brand that positioned the company as a leader in design consultancy and project management.
Collaborating with the business development team, we created the positioning statement: "Delivering Brand at Every Touchpoint." I designed the new identity for Brandpartners Global, selecting a black palette with green, blue, and purple gradients to represent environmental product offering and innovation.
I then implemented this identity across all communications, including the website, smart device apps, and the user interface for their asset management system. This case study showcases a selection of work from this pivotal project.
